Discoluminati · Brand partnerships
We put out the records, run the feed and fill the room.
Discoluminati is an independent disco house label, media channel and event promoter under one roof. For a brand, that means a single partner who knows the artists, reaches the scene every day and can deliver the night itself, from the booking to the bar.
Talk to us about a partnership →ONE TEAM, START TO FINISH
Reaching this crowd usually means stitching together a label, a media buy and a promoter. At Discoluminati they're the same team, so the artists, the content and the night all tell one story.
Events
We promote and produce our own shows, from club nights to rooftop day parties, in 10+ cities. Our biggest has moved 800 hard tickets in a single night, and we run a standing rooftop residency that books national headliners.
Artist network
We have working relationships with many of the strongest disco house artists touring today, and with the producers coming up behind them. Those relationships run through the label and our promo network, so bringing artists into a partnership is something we can actually deliver.
Content
We publish an average of 156 feed posts every 90 days, roughly 1.7 a day, covering scene news, artist features, releases and culture. People follow the account for the music, and a brand that shows up there becomes part of that conversation.
Label
Discoluminati Records is a full-service label, distributing to Spotify, Apple Music, Beatport, SoundCloud and every other major platform, with DJ promo through Inflyte. For music-tech and gear brands, the label is a direct line to the producers and DJs who make and play the records.
OUR NIGHTS
ROOFTOP RESIDENCY
A standing rooftop residency booking national headliners, alongside the shows we promote in 10+ cities.
WHERE THE SCENE CHECKS IN
What we post
Average share of our feed posts
- Community engagement~31%
- Disco & house news~30%
- Label promo~15%
- Event coverage~15%
- Memes & vibes~10%
How we post
Average posts by format, every 90 days
- Reels101
- Carousels46
- Images9
35–54
Our largest Instagram age groups, an audience with real buying power. Crowds at our shows skew younger, so partners reach both.
New York · London · Sydney · Melbourne · Los Angeles · San Francisco
Our top follower cities, across three continents.
PARTNERSHIP FORMATS
Sponsored series
Branded series built for our feed, product placement in DJ and lifestyle shoots, and launch coverage across our channels. Our own team makes it, so it sits naturally alongside everything else we post.
Presenting & naming
Presenting partnerships on our events, from a single night to a full residency, up to naming rights. We already run the day-party and rooftop formats that suit sponsors, so your brand joins a night with a proven crowd.
Activations
Sampling, pop-ups and branded moments in 500 to 2,000-capacity rooms, scaled anywhere from green-room supply to a full takeover of the night.
Who we're a fit for
Spirits & beverage
Bar placement, signature cocktails and sampling at our shows.
Music tech
Gear, software and sample brands in front of the producers and DJs around our label.
Fashion & lifestyle
A crowd that dresses for the night and posts about it the next morning.
Hospitality & travel
Hotels, venues and destinations looking to host a night people talk about afterward.
TELL US WHAT YOU'RE BUILDING
Share the brand, the market and the timing, and we'll come back with a specific idea built around them.
Opens your email app, or write to contact@discoluminati.com